We Launch Products with Insight

With decades of experience launching medical devices, diagnostics, healthcare informatics–and other medical, dental, and technology products–we bring insight to your entire launch plan.  From claims strategy to your launch event.  That insight includes cross-industry ideas, market knowledge,  and proven methods and tools that add power to your launch and help you sustain momentum post-launch.  All our ideas, strategies, and concepts are built on a singular philosophy:  you must launch from a human platform to achieve your launch's potential.  

Your customer is at the center of your launch.

Most commercialization teams think their product is at the center of a launch.  And why wouldn’t they?  It’s their baby.  They’ve carefully nurtured it through research, development, clinical testing and regulatory hurdles.  It carries the hopes and dreams of an entire organization.  It’s the next generation for your company.  But that next generation may have a limited future  if the product is at the center of your launch.  Your customer should be at the center of a launch—just as he was at the center of your product’s design.  Your knowledge of him–and ours– should drive your strategy and your plan.  Knowing your customer. That’s the platform we launch from. 

Strategic insight from a flexible partner.

Our role in your launch is to keep the customer at the center, bring strategic insight wrought from launching diverse medical products, and add an objective voice to the conversation.  Exactly how we contribute is up to you.  We work collaboratively and flexibly with our clients.  Depending on your needs, we may engineer the entire plan or simply consult on individual elements, such as positioning or campaign creation.

Proven methods and tools.

Launching dozens of products successfully has lead us to develop methods that have proven to add strength to almost every element of your launch plan.  We’ve compiled these methods in a guide to help healthcare marketers add power to product launches.  You may find the guide helpful in creating your plan­–or perhaps, it will help you evaluate our approach and some of our methods.

Resources and tools