This highly collaborative process continued through communications and campaign planning, development of pre- and post-launch campaign themes, and creation of a social strategy that engaged a large, loyal customer base. The payoff? A high-impact launch that exceeded both the internal and market expectations for a major project from the market leader.
GE HEALTHCARE CLIENT SNAPSHOT
As with many of our product launch projects, we began this one by leading a workshop comprised of global sales and marketing teams to gather critical inputs to launch, claims, and positioning strategies. This was an essential step in our being able to develop positioning and messaging that was both ambitious and credible. It also helped the global launch team gain alignment and build excitement for a high-profile launch of a long-anticipated imaging product.