DL substantiated the dynamic human story with claims-supporting data that was easy for reps to communicate rapidly and clearly. The marketing team attributed this, and DL's participation in sales training, with the sales team enthusiastically incorporating the materials into their existing sales methodology. Incorporating the materials ensured that reps focused on positioning and high-level differentiating messages, rather than the technical features of these complex products.
AGENDIA CLIENT SNAPSHOT
After positioning a new molecular diagnostic, DL translated a very complex technology into a patient-centric story that repositioned the competition and conveyed Agendia's differential advantage through print and digital sales tools that intrigued both physicians and non-technical audiences.